Writen by Cristina Leto
Ph: Jessica Di Michele
Translated by Franco Papini

Women are the true main characters of this magazine, which is over hundred years old.
Vogue has related and been witness of the great changes in th woman world; Vogue also inspired women and defied them to look at the world – and at themselves too – in a different way.
Vogue was founded in 1892 by Arthur Baldwin Turnure. It is one of the most important and leading women magazine, which started a revolution in the usages and customs and it has been ahead of fashion for more than hundred years.
At the beginning, Vogue was a simple weekly magazine, representing the New York Jet Set. It was read not only by the upper middle class, but also by those people who wished to become part of that world.
When Mr. Turnure died in 1909, an important change occurred in the history of this magazine: it was taken over by the young lawyer and editor Condé Montrose Nast, who made many improvements:

  • The magazine was then published every two weeks
  • The number of pages increased, (and as a consequence, the sale price too.)
  • The space for advertising was enlarged and offered at higher prices, because the readers were more and more hard to please.
  • Articles and editorials focused on fashion and society issues.
  • More attractive covers

In 1910 Vogue became the most sold fashion magazine, and so in 12912 Mr. Condé decided to extend the publication overseas: the first Country in Europe was the United Kingdom, and Spain soon after.
In 1913 Mr. Nast decided to refresh the fashion reports by employing actresses and beautiful models ( by that time, reports were made by employing ladies of the Jet Set, wearing the last fashion creations).
For this project, the famous photographer and portraitist Adolphe de Meyer was employed.
The success was so remarkable, that the magazine in 1927 was quoted at the Stock of Exchange.
The growth in the advertising market continued even during world war 2nd.
During the 60ties, years of the global and sex revolution, Vogue was focused on the most revolutionary issues, such as contemporary fashion and sex.
In 1972 Vogue became a monthly magazine with over 50,000 copies sold every month, until the goal of one million copies was reached during the period 1973-1979.
The famous British repoprter Anna Wintour has been director of Vogue America since 1988. She increased the Vogue high reputation in the fashion world, as she had the smell for the new fashion trends and she also supported the young designers.
Vogue has achieved an ‘inimitable graphic dress’, and it hosts the most famous names of journalism and characters of the Jet Set.
The articles are focused on art, politics and culture as well.
Vogue gives also space to the works of some of the most famous photographers in the world, such as: Man Ray, Horst P. Horst, David Bailey, George Hoyningen-Huene, Helmut Newton and Richard Avedon.
Courious :
Among Vogue directors, we remind:
Frank Crowninshield ( former copyreader of Vanity Fair) and Edna Wollman Chase, in charge between 1914 and 1951.
Although the very hard period during the two world wars, they succeeded in transforming a fashion magazine into a world wide success.
In 1952, Jessica Daves became director and then she was replaced by Diana Vreeland, in charge from 1963 to 1971, and during that period she got in touch and ‘discovered’ Andy Warhol.
In 1971, Grace Mirabella became director and she managed the magazine until 1988, when Anna Wintour became new director. She is still director of Vogue America, and she is considered an ‘institution’ in the fashion world.
Her previous assistant Lauren Weisberger wrote in 2003 the best seller ‘The Devil wears Prada': the main character of this novel strongly recalls Anna Wintour.